From The Desk of The CEO
The Chief Executive Officer of Queplix, Mark Cashman, shares his view and insights on the state of our business and trends within technology and industry that are shaping them.
Dreamforce Event - A Huge Success
Written by Mark Cashman Monday, September 12, 2011 09:12 AM
The Dreamforce event was a huge success for Queplix (Wahoooo) and it marks a critical juncture for us since the launch of Quecloud this last quarter. I define success in many ways and we successfully crossed the threshold on all of them. We met with several partners and their leaders to reaffirm our plans for the future; we met with our existing customers to talk about the Salesforce ecosystem and why it is so important to both of us and more importantly we met many new prospects and partners that want to come into the Quecloud fold – SUCCESS!
Some notable success I’m happy to share: Leads - defined simply by the sheer number of leads captured; and at this time we're in a severe abundance of leads captured coming off the show. To be blunt, we are moving night and day to service several thousands of leads. Market Receptivity - Our message to integrate Salesforce with everything from small business applications, cloud based applications such as Netsuite, custom applications to large legacy applications resonates and brings order to some of their chaos.
Other interesting developments coming off the show I feel compelled to share. We are seeing the same symptoms of pain everywhere - Mid and small business have gone down the road with a competitor but to no avail. They need to implement business rules and really cannot get it done using competing cloud products. Value added resellers (VARs) sharing with us that templates don't work - they are excited about our ability to export the business rules and transforms into XML into *your* integration profile to rapidly enable clients.
And the large enterprises that have problems of a different nature. They are struggling with the best way to integrate the cloud world with their old legacy systems. Key system architects and their CIO's are wrestling with the notion of a Unified Platform and the sheer mass of professional services expense their current vendors expect them to fund. They still have unhealthy memories of their early MDM implementations and won't step into a 2nd or 3rd implementation easily. They are at the point where resisting change is not the best path and they are looking for new solutions to get them to this Unified world.
I'm gratified and humbled by our success. Things are moving at a rapidly increasing pace and we see nothing but blue sky ahead.
I’ll look forward to meeting you at our next event and sharing more of our vision for the future.
Vision For The Future
Written by Mark Cashman Tuesday, June 28, 2011 06:10 AM
We just posted a new video on our vision for the future of the data integration market. This gives you a strategic view of the marketplace.
The current state of the market is reviewed. As we look forward we project trajectory and overall direction for the market. Further, we position the future state of the market based upon what we know and the state of technology development. We overview 1st, 2nd and 3rd generation technology used in data integration and describe the emergence of the 4th generation (also called Next Generation "NGEN") and the capabilities that customers should expect in 2012 and 2013. Despite what you might believe we find that legacy ETL (extract, transform, load) remains predominant 1st generation technology still in use today. Many of the early integration cloud vendors are doing no more than hosting 20 year old ETL technology in their 1 year old cloud. In sharp contrast advanced data virtualization powers third and fourth generation data integration in products like QueCloud (cloud - Iaas, iPaas) and Virtual Data Manager (on-premise with Saas model access).
Finally, you will also find some market opportunity analysis data and market size projections. This is inclusive of data integration, master data management, data quality and IT services market opportunity analysis. Lots to think about.
To see the video please follow this link: http://www.youtube.com/watch?v=yziU4YV_BUE
A Market Point of View
Written by Mark Cashman Tuesday, February 01, 2011 11:11 PM
Some things should make you stand up and take notice; data virtualization is one of those things. Certainly virtualization as a technology or category is no longer new. But data virtualization is one of the emerging segments in virtualization that has now reached critical mass. All of the same drivers make it compelling - lower cost, lower risk and higher return on investment.
Data virtualization is the process of identifying, packaging, moving and ultimately storing your data without physically making additional copies throughout the process. Data virtualization creates a layer between applications and their data so that you can use the data, to your benefit. This virtual layer allows you to unlock your data from proprietary applications to get the utility you need. Data virtualization separates the applications from your data such that you can use the data in new ways.
Data virtualization has been cast by some as a replacement to ETL, EAI or EII. It is far more substantial - data virtualization is enabling you to do things you have not been able to do before without a tremendous amount of work, and with greater return on investment and lower risk.
As a proof point I would suggest doing a little research on which companies are now marketing themselves as data virtualization vendors. Here you will find some household names from the technology company roster. These vendors understand the challenges the enterprise face and want to cash in on the action. But, of course, it is often the case of finding a wolf in sheep’s clothing. Their primary business model is wrapped around legacy technology. For some, the complexity of their approach brings so much customization that there is more revenue in the services than in the software product. Surely the model is upside down - we can help you fix it.
So, do your research and consider taking on change.
Stand up and take notice of the challenges you have faced to date and ask yourself does the existing way of managing my data really work? Can I achieve my goals and objectives using existing tools and technology, and how long will it take? The comfortable or easy bet didn’t get you to where you are today. Reach out explore other opportunities and realize another evolution surrounds you. Don’t become extinct like the dinosaurs! The nimble market leaders across all industries know how to use new and innovative technologies that offer competitive advantage. Faster development cycles, lower risk and greater return on investment are more important than ever. Data virtualization can bring you all of this across applications for data discovery, business intelligence, data integration, data management, governance, quality, compliance and much more
